I want to answer the question I know burns in your mind. Should I start a podcast? Are you interested in learning how entrepreneurs use podcasting to build their business? I’m going into how podcasting is a tool to turn your tiny business into an empire. Read on!
In this series, I talked with Anna Chisolm. Anna’s a mum, fitness fanatic, plant-based food coach and now she’s a podcaster! When she decided to start podcasting, she did my course, PodWell. This epic blog is a compilation of the conversation I had with Anna helping her launch and grow her podcast, Big Impact.
One: Define Your Target Market
As you’re thinking about the kind of podcast you’d like to create, get really clear on who you’ll be podcasting for. Decide who your ideal listener is and if they are even interested in listening to a podcast. It’s no point creating content on a platform if your target market isn’t out there. If you don’t have some sort of clarity at the start, it’s really hard to get started.
Two: Enjoy the Connection
If you’re energized and inspired when you get to connect with people, podcasting is for you. This has been such a positive experience for Anna. Podcasting can add value to your business and your life. If you go to events and see amazing people talk, but can’t go up and talk to them, podcasting is your excuse to have awesome conversations with awesome people.
Three: The Podcast Title
Anna is a plant-based coach, but plant-based is not in the title of her podcast. The name Big Impact has a number of meanings. Anna adds the tagline “Better Health” to tie in to her business. If you don’t have anything in your title related to your business or focus, you might end up too general.
Your podcast is the top of your marketing funnel. It goes broad enough to capture a wide range of your target audience but not so broad that it doesn’t speak to anybody directly.
Four: Get Interviewed on a Podcast
It’s good to think about getting yourself onto other people’s podcasts. It might feel like you want to do that later once you’ve established your podcast, but being on someone else’s podcast is not something to wait for. When someone hears you on a podcast, you know they’re already listening to podcasts. Getting these listeners
Plan in overall launch. Have a hot list of guests you want and a little hot list of shows you want to be interviewed on. Podcasts do similar things as you, that can turn into a swap.
Five: Start with at least 3 Episodes
How many episodes should you launch with? I suggest you go live in iTunes with 3 episodes. The thinking is that you really want people to discover you and stay with you. If people discover you and there’s not anything else to listen to, you’ll lose them. Launching with 3 is also better for your download numbers and getting up the charts.
Six: Podcast Consistently & Regularly
For Anna, her favourite podcast is weekly, but she doesn’t know if that doable for her. It’s better for your numbers, your position in the charts, and everything if you do weekly. But it’s hard to be consistent. Consistency is the most important thing. If you know that you can definitely do fortnightly, start with that. You can also have episodes pre-recorded so you can plan weekly episodes ahead of time. You could potentially record 4 episodes in one day!
Seven: Create a Buffer of Episodes
Creating a buffer of episodes is a smart way to prepare for whatever may happen in your life and business. It is so nice to have episodes ready if for some reason you can’t do any interviews for a week. If you launch with a buffer of episodes, I recommend trying to keep that buffer as you move forward. Say you publish four episodes a month, you should have four episodes ready as a buffer. If you’re going on holiday for two weeks, you might try to do an extra couple the weeks before. Working ahead is so worth the peace of mind.
Eight: Reach Out to Potential Guests
Anna asked the question, what’s the balance between going out and finding guests and having people pitch to you to be your guest? With an established podcast, I get a lot of pitches. But in the early days, I was the one reaching out. My usual approach to get guests is to find their email address and write an email with a subject line, ‘An Interview Request’. This subject line will guarantee that your potential guest will read your email. Before the podcast launched, I would talk about the podcast I was creating in the email. Once you’ve interviewed one person, you have the social proof for your podcast. After the first interviews, I’d email people and say, I’ve interviewed this person, I’m going to interview these people, and I’d love to interview you. All I had to show at the beginning was a little bit of a social media following and a website.
Nine: The Celebrity Guest
A big name I’ve recently had on my podcast is Amy Porterfield. To schedule her I dealt with her VA’s and they asked me various questions about my audience. To get a bigger name person on your podcast, a trick I use is to tweet them. Twitter and Instagram are the main places where I’ll follow them and comment on their stuff so they know me, and then I tweet them and ask if they’d be interested. So often, they’ll say yes! The next step is that you have to actually chase them down, but this is a good way to build these online relationships with people.
Ten: Just Start Where You Are
If you’re coming to podcasting and have no idea where to begin, just start with podcasting and see where it takes you. You can’t move forward without starting. Even if you aren’t clear on a lot of things, get started and the clarity will come. If you want support in your journey, join the PodWell course and membership community.
Want to hear more? Listen to the 5 Part Should You Podcast Summer Series and get an inside look into Anna Chisholm’s journey launching a podcast and the advice I gave her on our coaching calls.