Wondering if podcasting is for you, and if it is how to actually grow a podcast? These are the questions I want to answer for you. If you’re podcasting or creating any kind of content, you’ll get ideas that you can apply to your business right now.
In this series, I went through the real journey of entrepreneur Anna Chisholm as she goes through the PodWell program. We’ve talked from the very beginning of her podcasting journey. With all the prep work done to launch the podcast, the next big step is growth. Read on for the tips I gave Anna during our PodWell coaching calls to grow her podcast.
One: Include a Call to Action in Your Intro + Outro
Anna’s call to action is to subscribe, rate, and review her podcast. Her plan is to start out with this as a call to action and then change it as the podcast grows. In the future, she plans to ask listeners join her smoothie group and take the first step with their health. The subscribe, rate, and review is what we all want to get our podcast higher on the charts and in front of more people. Make sure you’re reminding people in other places besides the podcast to subscribe, rate, and review.
Two: Start a Facebook Group
The Facebook group is a place where you can run challenges, live videos, and check in with your audience. Make sure the name of your Facebook group reflects the name of your podcast to make things easier for your audience. This is a place to continue the conversations you started in the podcast and remind your audience to support you.
Three: Record a Coaching Call
While the interview format of podcasting is a classic way to go, sharing a recorded coaching call might be beneficial to you. If your business is one where you coach people, whether it’s on health or marketing or anything, recording a coaching call could take your business to the next level by allowing people to “try before they buy”. These types of episodes speak to your authority as a coach. They make listeners want to work with you. For Anna, someone who’s interested in going on a plant-based journey might be interested in working with her when they hear Anna coaching one of her clients. If a coaching format episode sounds interesting to you, make sure to structure your call to bring your coaching style within the call.
Four: Getting Feedback
The asking for feedback is really important. Sometimes when you make a request of your audience, it doesn’t come through. What I needed to do to get feedback was to show my audience what giving feedback might look like. To tell them exactly what I meant by giving feedback, I read a review on the podcast. Sometimes people just don’t know what you’re asking them for. Share listener feedback on the podcast, even if it’s a family member or friend who shared some positive words.
Five: Buzz About Guests
To drum up interest for her new podcast, Anna gave her audience a peek into the guests she would be interviewing. By taking to social media, you can create buzz about your podcast before you launch or before your latest episode goes live. Scheduled an interview with someone you’re really excited about? Share it with your tribe!
Six: Network with Your Podcast
Once you have a podcast, it should become a new addition to your elevator pitch. Everytime you go to an event, you should talk to people about your podcast. Anna will say, “I’m a health coach and a podcaster”. It’s important to mention your podcast at every opportunity. Whether it’s your webinar introduction or cocktail party talk, it’s part of the spiel now. People are so much more likely to look up the podcast of someone they’ve met.
Seven: Do More of What Works
If your podcast is already considered a resource for your industry and it’s connecting you with influencers, ask yourself, “How do I do more of what’s working well to continue to do grow my brand?” Look at your episodes and see if there are any that have been more popular than others. See what’s really working with your podcast and do more of that.
Eight: Facilitate a Panel
A panel type episode format can kickstart growth in your podcast. All you have to do is get a panel of niche experts together and facilitate a discussion on a topic within your niche. On Big Impact, Anna might bring together a doctor and exercise expert to discuss a trending topic. These panel episodes can be highly shareable within a niche. If you’re worried about the tech part of getting multiple guests together, start with a local, in-person panel.
Check out the Should You Podcast Summer Series and here more of Anna’s journey into podcasting!