I’m always getting asked how to find guest spots on podcasts. And then once people start guest-ing, they want to know how to know if it’s worth it – is it doing anything for the biz? Am I a good guest? How do I be a great podcast guest and how do I get growth in my business from being a great podcast guest?
So here are my tips!
Before the interview:
Be easy to work with.
Stick to the schedule. Check times particularly when working across timezones. Show up, be friendly and not over promotional. Have your standard “guest kit” ready to send – your bio with links, a headshot or two, your Skype name. And prepare your topic and key messages and stories. You want to deliver great, social media-worthy soundbites without sounding rehearsed or promotional.
Even if your guest doesn’t have a specific topic in mind for you, create an angle for yourself so you can deliver a message. Ask your host what’s worked incredibly well on their show before, ask them to point you to some of their most popular shows and see what is different about those shows that you can bring to yours.
And listen to their show before your interview!
Get your promo ready.
Most hosts allow and even expect you to promote one thing at the end of the interview, so prepare what yours will be.
Tailor it to the show and their audience. Can you create or tailor a freebie? Or use an existing freebie with a custom link. Freebies are good as they get people onto your list. If you manage a free Facebook community, invite them there. A free call is great for coaches or service-based businesses. You can provide discounts on paid products, but i don’t recommend it as it’s unlikely someone discovering you for the first time is going to jump on a paid thing after meeting you once.
Bonus tip: If you are providing an opt in link, use a product like bitly.com to create a custom URL which you can then track sign ups from – this will enable you to tell if people are coming from that show and how many.
During the interview:
Connect with the host.
Many podcast hosts are starting to feel like their interview shows are all about their guests and not them. We as hosts get emails every week from PR agencies and guest-wannabes asking to be able to profile their stuff on your show. Make sure you don’t make it all about you!
Use your host’s name. Reference their stuff – reflect the spotlight they are shining on you back on them sometimes. They’ll love you for it and refer you on!
Mention the freebie/promo!
Definitely check with the host first if you can. And save it for the end, most hosts ask the “how can people connect with you” question. Have your one link/offer ready, don’t drop ten links! A single call to action is the only call to action if you want results!
After the interview:
Thank the host.
Whether it’s a simple email, a public tweet or a snail mail gift, do as your mother taught you and say thank you! Also suggest some biz pals as potential guests if they fit the show – many hosts are often on the look out for guest referrals and appreciate you taking the time.
Once the interview is live:
Share the show.
There are so many ways you can do this and 90% of guests, possibly more, don’t. The reasons are varied: sometimes you just don’t have time or you’re too busy. Other guests often feel funny sharing a show about themselves in that way (particularly those who aren’t in the working-with-entrepreneurs business!). Others decide they only want to promote stuff that comes back to their website. Whatever. Be part of the 10% if you want the exposure to pay off.
Ways to share:
- Share the social media posts that the host publishes (easy!)
- Create your own social media posts (then add it to your automated social media tool so it continues being shared)
- Add it to your newsletter
- Add it to your website (you can add a player like Blubrry to your website and point it to the show’s RSS) – get host’s permission first. If you use their RSS it means more download numbers for them, so they shouldn’t mind!
Ask to be referred.
Tell the host how you’ve shared the show, or share any feedback you’ve received – we love feedback! And ask them – do you know any other podcasters looking for guests like me? I guarantee you, we are all talking to each other scoping for guests and a podcaster’s referral is gold!
Remember – if you don’t ask, you don’t get!
Assess your guest spots.
Around 3-6 months after being on a show, assess how successful it was for you. Did you get sign ups or did people take the call to action? Have you received personal feedback on it? Have people shared the social media posts about the episode? Have you made sales?
Assessing is imperfect but it’s worth doing. If you get real success from a show, check out via iTunes on your desktop what other shows that audience is listening to and approach those hosts to be a guest.
What do you think? Does this give you more ideas for smashing out your guest spots? Come and tell us in the Facebook Group.