011 – Authentic Reinvention with Amy Crawford of The Holistic Ingredient

In this interview with the wellness entrepreneur behind The Holistic Ingredient, Amy Crawford, she reflects on what it takes to thrive as a wellness entrepreneur. We talk about business models – and yes, it gets me excited – and about how Amy’s business model while it might look like a crap one, actually plays perfectly to her strengths from her corporate career. We talk about the current landscape and how she’s adapting her business to respond.