I have been so excited to share with you this mini-podcast series of episodes I lovingly call ‘Start-up with Style’. Candid interviews with wellness entrepreneurs who are in their start-up phase and are telling their start-up story as it happens. We rarely get to hear these stories – it’s usually successful entrepreneurs looking back through biased glasses at their early days of business. So, enjoy the generosity and honesty with which my guests open up!
There’s a new kid on the social media block, called Periscope, owned by Twitter. It’s a live streaming app, which at first glance may seem at best nothing new, at worst stupid. But before you declare it not on your list, I’d encourage you to consider how you might use it to connect uniquely and authentically to your community.
015 – Build a wildly successful superfood business and pitch on national TV for investment (and get it) with Kate Johansson of Koja Foods
Kate Johansson founded superfood company Koja out of her personal passion for wellness and whole foods – and a desire to get real foods back on the menu for Australian consumers. You may have seen her on Australia’s Shark Tank in 2015 and that bubbly personality comes shining through on the podcast today. Kate shares with absolute honesty her journey to starting Koja as a solopreneur – she shares her process, her successes and her failures. Kate’s interview today is a masterclass in persistence and momentum – you will get some of the best advice and inspiration for starting a wellness business today!
By Belinda Jacobson, Editor, Parties, Pearls and Being Precious
I’m an ambitious person. Anyone who knows me will confirm that, and I make no apologies for it. I’m determined and driven, and I don’t let obstacles get in the way of getting where I want to be.
Having said that – I don’t always figure our the best way around those obstacles on my own.
In the very early stages of my career, I tried to solve the world’s problems on my own. Which worked up to a point. There came a time when I found myself asking someone more experienced than I how they would handle the situation I was in. I may not have always acted on their advice, but in some shape or form, the advice they gave me shaped my eventual course of action.
Fast forward 10 years and numerous promotions later and I now understand that what I was doing without realising it, was using a mentor.