When you’re an entrepreneur in the health and wellness space, getting traditional media coverage can seem like a mammoth task. You don’t necessarily have deep pockets to pay a PR person. After our last episode with journo Rachael Jansen on why you don’t need traditional media, I’m excited to get the other side of the story and to chat with Lisa Simone Richards, principal of Vitality PR & Communications who is a specialist in PR for entrepreneurs in the health and wellness space. She gives us some of her best pointers for DIY PR, including strategies, metrics, preparation and much more.
If you hang out where I hang out, it can sometimes feel like your entire marketing and business strategy exists only on Facebook and could disappear in a puff of Zuckerberg. But this week, I was challenged by a biz woman I love to identify 20 marketing strategies that DON’T involve Facebook Groups. And then I was inspired to pose the question in my own Facey Group – where did YOUR last 3 clients come from. Happily, only one of the many responses was Facebook 1,2 and 3. So here you go, if you feel like you’re caught in a Facey vacuum, settle in for some marketing inspo.
In this episode I catch up with journalist, coach, wellness advocate Rachael Jansen. I pick her brains about journalism and blogging and she shares her path from journalist to wellness advocate and business coach. You’ll get juicy info about finding your niche, the media, and putting your brave-pants on. A must listen episode for women wellness entrepreneurs.
You know her as the other half of #LadyBossChats but today I wanted to bring Elle on the show as a proper, bona fide guest (aka Katie has to shut up more).
We all want to be more visible online and find our ideal clients. Right? (If that’s not what you want, there’s probably a show on Netflix you should go and watch … my pick right now is Nashville)
There are a plethora of online marketers there to tell you the best way to do it – Facebook Ads, events, joint ventures, etc etc.
If you’ve been on the internet lately – hahaha. Who hasn’t? – you might have noticed this little trend going on about March. March madness. March after two lunar eclipses. Crazy March. Awful March. Entrepreneur death day March.
It was a strange one, that’s for sure. And as for me, I was on the other side of the globe from home feeding babies in the wee hours so yep, March was a bit cuckoo for me too.
It seems like you’re just not running an online business if you’re not creating, delivering or planning a passive income course or leveraged group program. Have you noticed? It’s the holy grail of scaling your business, having more impact and making more money.
I caught up with Amanda and Maxine, two of the gals behind the amazing wellness collective Wellineux. They had some stellar things to say about being entrepreneurs in the wellness space, how to get the most out of the wellness space, and how to collaborate with others for best results.
I sat down with my business coach and new podcast intro voice talent, the beautiful Tash Corbin to chat. We talk about business, creating lean start-ups, what connected leveraged income looks like. This is great for wellness entrepreneurs who are looking to start up or fall back in love with their businesses again.