When you’re an entrepreneur in the health and wellness space, getting traditional media coverage can seem like a mammoth task. You don’t necessarily have deep pockets to pay a PR person. After our last episode with journo Rachael Jansen on why you don’t need traditional media, I’m excited to get the other side of the story and to chat with Lisa Simone Richards, principal of Vitality PR & Communications who is a specialist in PR for entrepreneurs in the health and wellness space. She gives us some of her best pointers for DIY PR, including strategies, metrics, preparation and much more.Details
If you hang out where I hang out, it can sometimes feel like your entire marketing and business strategy exists only on Facebook and could disappear in a puff of Zuckerberg. But this week, I was challenged by a biz woman I love to identify 20 marketing strategies that DON’T involve Facebook Groups. And then I was inspired to pose the question in my own Facey Group – where did YOUR last 3 clients come from. Happily, only one of the many responses was Facebook 1,2 and 3. So here you go, if you feel like you’re caught in a Facey vacuum, settle in for some marketing inspo.Details
In this episode I catch up with journalist, coach, wellness advocate Rachael Jansen. I pick her brains about journalism and blogging and she shares her path from journalist to wellness advocate and business coach. You’ll get juicy info about finding your niche, the media, and putting your brave-pants on. A must listen episode for women wellness entrepreneurs.Details
OK, so I will try not to rant in this post. But seriously people. The levels of anxiety I see in new podcasters about getting into New & Noteworthy is enough to make a grown woman cry. Loudly. Messily.
And so I wanted to tell you, as far as I know, what you need to do. And then, why I think you also shouldn’t care as much as many do.Details
You know her as the other half of #LadyBossChats but today I wanted to bring Elle on the show as a proper, bona fide guest (aka Katie has to shut up more).Details
I was recently talking to a gorgeous wellness entrepreneur who was telling me a story about when some people stole and shared the content that was part of a paid online program she offers.
The worst thing – and the thing that inspired me to dig into this a little more on the blog – was that she admitted she may have adjusted her big vision and goals because of this incident.
And I know she is not alone. Putting so much of our content, expertise and ideas out in the world is scary. I have met many entrepreneurs along the way who worry about their ideas being stolen.
So let’s smash this one on the head, pronto, so you can get on with your beautiful creations. I even brought a lawyer to the table!Details
We all want to be more visible online and find our ideal clients. Right? (If that’s not what you want, there’s probably a show on Netflix you should go and watch … my pick right now is Nashville)
There are a plethora of online marketers there to tell you the best way to do it – Facebook Ads, events, joint ventures, etc etc.Details
If you’ve been on the internet lately – hahaha. Who hasn’t? – you might have noticed this little trend going on about March. March madness. March after two lunar eclipses. Crazy March. Awful March. Entrepreneur death day March.
It was a strange one, that’s for sure. And as for me, I was on the other side of the globe from home feeding babies in the wee hours so yep, March was a bit cuckoo for me too.Details