Rebecca is the Editor & Founder of The Daily Guru and is a personal development Guru. She is one talented lady- with over 10 years’ experience in international Event Management, as well as being a Life Coach, Writer, Speaker, Wellbeing Enthusiast and above all, wonderfully passionate about helping people surprise themselves.
Rebecca believes there is no greater gift than helping someone discover their hidden talents – the ones that make them unique and exceptional. She loves the experience of sharing knowledge and information with people which then allows them to make different decisions for themselves, as well as helping them improve their overall life experience.
When Rebecca was younger her dad used to say to her – ‘life is not a dress rehearsal!’ This philosophy stuck with Rebecca and has given her the encouragement and confidence to make bold and exciting decisions for herself throughout her life. She recognizes how much we all need a helping hand to overcome obstacles and to decide what it is we actually want from life.
Through The Daily Guru, Rebecca is working hard to share this philosophy with our community. Working with some of the most inspiring Gurus in the industry – she wants to encourage women from all around the world- to be brave, grow, seek more information, embrace new ideas and ultimately help create the life that they deserve.
- Daily Guru grew from an 18 month old seed after Bec retrained as a life coach.
- She saw a gap in the market of finding good referrals in the personal growth industry, paired with her capabilities around marketing and events management
- Launched in June 2014
- Lessons of startup – learned who she should be featuring, what posts and info were resonating
- Katie spots lessons here – looking at where your existing skills match your new direction, and starting social media before you launch – gave her early insights and a tribe to launch “to”
- Social media as a testing opportunity when launching a new business idea
- Other testing Bec did – industry bodies and other online publications supporting the industry, although she found incredible communities, however, didn’t let that intimidate her as her idea was a little bit different and there was space for all of them. Daily Guru was meant to be a platform for developing personal, professionally and emotionally
- The analysis is so important, just to be aware of other people’s strengths so that you can highlight your unique strengths
- Knowing your competitors is the opportunity to know what you can offer and what’s different
- Personal development industry is not so much about competition you have much more collaboration – the collaboration and abundance philosophy
- We are all contributing to the same community and outcome
- Bec shares her ideal reader profile – predominantly female, aspiring young women who have reached success in their lives but are in a space of routine and want to find new purpose but aren’t sure how to do that. They are entering into a phase of discovery and wanting to find out more.
- Get really clear on your ideal customer so that you know her so well. The team must always have that person in mind when writing anything.
- We talk business models – traditional revenue models are around subscriptions and memberships. That is not the direction of Daily Guru. Bec wants to take the content that resonates online into the offline and create incredible events. Plus showcasing industry events. With a goal of being a hub.
- Not charging for a listing, but how can the DG work with coaches about bigger picture marketing objectives – how Daily Guru can support and then monetize that.
- Bec’s startup journey – 6 months to build and nurture the community with no selling have just launched first event series which is the start of generating revenue, looking into monthly networking with state ambassadors
- On startup phase: “I want to master what we’re doing, do it really well and then move on to the next thing”
- Unusually for her, Bec didn’t do a business plan for the DG
- Key to successful events – creating a story arc in a series, but also within the event itself
- Self-care technique most used in the startup process – meditation, and moving – exercise before brain work starts each day (“I never get my great business ideas sitting at my desk”)
- Katie shares the quote “creativity lives in the body, not in the mind”
– The Institute for Integrative Nutrition – www.integrativenutrition.com
– Personal Skills SWOT analysis – http://www.mindtools.com/pages/article/newTMC_05_1.htm
– Business Model You – http://businessmodelyou.com
– Ideal Customer Avatar Infographic – http://www.sarahhart.ca/blog/ica-pdf/
– the Self Love Series – http://dailyguru.com.au/event-self-love-series/
– My favourite podcast interview preparation meditation – it’s only 8 minutes long! https://m.youtube.com/watch?v=0yDcplM4O9g