On this episode I catch up with the lovely artist and designer Emma Veiga-Malta. We chat about her entrepreneurial/artist’s journey and the power of niching. Many wellness entrepreneurs have fears about niching down too much – that it will exclude too many potential clients. But as you’ll learn from Emma, niching is a powerful marketing tool that attracts rather than repels clients.
We chat about
Emma’s history – she’s been a designer for 18 years, she’s English and she lived for 12 years in Switzerland.
When she began her entrepreneurial journey and why
Why she started a tech business
And why she walked away from her shot at being a dot com millionaire
Her current business creating custom backdrops for entrepreneurs and media walls for events
The power of niching and how it attracts clients to you
Questions to ask yourself when you’re niching down:
- Do you have a transferable skills?
- What skills do you use time and time again?
- Where are your clients are coming from?
- What does your ideal day look like and compare it to your regular day?
“I don’t consider myself an entrepreneur. I’ve always considered myself an artist.”
“I went with my feelings. What do I want to do? What makes me feel good because I’m good at it? And that was art and drawing.”
“Finally I had more of an idea about where I wanted to go.”
“I want to be in direct contact with my clients… I actually love exchanging hours for dollars.”
“I never set out to do this!”
“It’s okay to change.”
“If it’s not working for you, change it.”
Emma Veiga-Malta is the designer-in-chief at Bespoke Backdrops, a boutique design studio that specialises in custom designed backdrops and media walls.
Her 18 year career as an artist and designer spans Europe and Australia, working with corporate, hospitality, residential and private clients.
She grew up in England, worked as a florist, graduated with fashion & textile degree from London, worked in fashion PR & publishing before moving to Switzerland. After 12 glorious years by the edge of Lake Geneva, bringing up a young family and running a small design studio, she and her family moved to spectacular Sydney. Today she still works with clients all around the world, with bases in both Australia and England.
Emma’s blog post about why she didn’t want to be a dot com millionaire.