In this episode I catch up with journalist, coach, wellness advocate Rachael Jansen. I pick her brains about journalism and blogging and she shares her path from journalist to wellness advocate and business coach. You’ll get juicy info about finding your niche, the media, and putting your brave-pants on. A must listen episode for women wellness entrepreneurs.
We talk about...
- Rachael’s move from career journalist of 25 years to getting her coaching certification and working from home.
- Her target audience.
- How information technology has enabled corporate women to move into the online space meaning that they can work and have a family without compromise.
- How Rachael started coaching wellness entrepreneurs and how it expanded to working mums and helping them build their online content and businesses.
- Her podcast School-Hours Entrepreneurs
- About going back to work at a traditional paper and how there’s a wonderful synergy between her business and the “real” world work now.
- Rachael’s generation of women were the first to really go for careers.
- Corporate women have the expertise to rock online business, but often lack of self-confidence and belief holds them back.
- If you don’t have an online presence, you’re not in business.
- Journalists are trained to quote experts, so don’t be disheartened if you don’t get your press release in the mainstream media. People are still googling solutions to their problems.
- The online space is taking off; you can join in if you’re brave.
- Don’t try to please everyone. If you get criticism, it’s not the end of the world – try turning criticism in to positive.
- Advice on finding your tribe – establishing yourself and your point of difference e.g. your market, your message.
- The power of anecdotes.
- The importance of being gentle with yourself and stop looking at what everyone else is doing.
- Starting with just one thing, finding an online platform you’re comfortable with, finding different angles.
Links and Resources:
“Take your corporate expertise, you can convert that experience into some kind of online business… what’s holding us back is lack of self-confidence and belief”
“There is no magic wand for being brave – you just have to be.”
“I do think you can have it all, but obviously you can’t do it within the old school parameters.”
“Blogging is not dead.”
“Being quoted in the media is not the silver bullet.”
“If you want to facilitate change, people are looking for you, they’re looking for health solutions.”